About the Founder

Alisa Krutovsky is a working mother living and raising two boys in New York City. If you’re here, you might be asking yourself the same question she’s been asking since the day she had the kids: Who is she now that she has kids? Now that she rarely has time for herself, her hobbies, her self-care, her self-love?

As a woman in her 40s, she has had a thriving career, climbing the professional ladder, traveling the world, staying socially active, and prioritizing her physical and mental health. But somewhere along the way—despite living in the most incredible city in the world—she lost herself to motherhood and day-to-day responsibilities, trying to balance it all. She found her family. She had kids. And then, it consumed her.

The responsibilities, the anxieties, the sleep deprivation, the lack of time, the pressure of work, the decline in health, the scaled-back solo trips, the loss of identity beyond motherhood. No matter how much she loves her family deeply, but she also realized something: she needed space for herself to continue being present for her family, friends and colleagues. And, most importantly, to be present for her mental and physical health.

Hi! This is Alisa Krutovsky, and I’m the founder of this club. This idea has been incubating in my mind since the day I had my first child, almost 9 years ago. I’ve always had passion for gathering friends and family together. While working in the fields of communication: from public relations to news broadcasting, I’ve been always around people, events and observed the tremendous effect the right atmosphere, the right attitude, the right activities had on people I created events for.

As a working mother, I began to explore spiritual and wellness practices beyond a yoga class at my gym. For 20+ years I’ve been also exploring the cultural and food scenes of New York City and beyond. I’ve been surrounded by the like-minded women and mothers for years, who craved the ‘me-time’ where they do not have to be anyone but themselves – giving themselves the long-abandoned pleasures of well-being and self-care.

It’s been a long journey for me to understand how I could be more present, healthier, happier for myself and my family and it resulted in the creation of Well & Wild club – a space dedicated to fostering and nurturing personal growth and well-being. I wanted to transform spaces into immerse experiences through tailored to women activities, cuisine, atmosphere. Over the years I’ve built connections with experts in a very wide range of industries – from wellness to art and culture.

I created Well & Wild—a social club for women like me, like us. Women who crave moments of joy, connection, and adventure. Women who want to experience the best of the city—from culture to wellness—in an intimate, supportive group setting. To experience and connect with the nature through wellness retreats, local shopping and farm-to-table dining. Kids, no kids, women have been overwhelmed beyond their physical and mental capabilities for decades.

We owe it to ourselves to be happy, healthy, and fulfilled, because it affects how present we are for the others – your partners, your family, your kids, your friends, your colleagues…

So, welcome to the Well & Wild community! Let’s have fun together. I hope to see you at one of our events!

Xoxo, Alisa

P.S. I’m also dedicating this project to my latest grandmother, who was the best hostess and the best cook. She made her home a central place to gather all the family from different corners of the world around a homemade meal – one of the best memories of my childhood. And now, I realize, that she passed on to me more than I thought she did, because here I am – hosting these events hoping to form new ‘families’ around the community of women.